A World of Expertise: Taught Masters 2013-2017

This domestic graduate marketing campaign (2013-2017) highlighted the clear differentiating benefit of the expertise of UCD academics, communicating to prospective graduate students the opportunity to learn from subject experts and thus become expert themselves.

Launching with a radio campaign of 'micro lectures' professionally recorded by a selection of UCD academics - which prompted the listener with the question "If you can learn this much from UCD's Professor Lorraine Hanlon in thirty seconds, imagine what you could learn with a taught masters" - the campaign also ran in press, outdoor, and online display before evolving into online video.