Step 6: Communicate

Step 6: Communicate

Getting the new policy approved is not the end of the policy development process. It needs to be published and communicated to those directly affected by it, and others may need to be made aware of it. A communication plan, which ensures that all stakeholders are informed of new policy/policy amendments, is an essential part of successful implementation and application of a new policy.

Requirements

• Publish your policy in the online (opens in a new window)Document Library. Roles and responsibilities for policy publication are outlined in the Document Library Protocol.
• Outline a high level communication plan as part of your Policy Development Plan at the outset of the policy development. For effective communication the plan needs to establish:
  • Objectives of your communication – An objective could be, for example: to ensure that all university employees and students are aware of the implications of the Smoke-free Campus Policy before the policy takes effect, and that all visitors will be appropriately informed of the Policy when visiting.
  • Responsibilities – Identify who is responsible for communication.
  • Key audiences – Consider your stakeholder list to identify different audiences.
  • Preferred communication channels – Consider what method of communication and what style is appropriate for each audience.
  • Timetable/timeline for your communication – Establish the most appropriate timing for each communication.

Outcomes

• Communication Plan