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Research

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The UCD Group for Decision Research in Life Sciences (DERELIS) studies how R&D professionals and top executives leading high-technology projects and firms form beliefs and make decisions. Researchers in the group examine the process by which cognitive biases, moral assumptions and other beliefs lead to managers and other life sciences professionals produce choices and make decisions in drug development, business strategic choices, drug pricing or public health policy.

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The Role of CEOs in High-Tech Strategies

Today, science and technology move so fast that even managers of R&D teams can become quickly disconnected from new developments. Read more >
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The Role of Cognitive Biases in Drug Development Decisions

Despite more than 30 years of research in the field of cognitive biases, our understanding of their role on decision-making is still insufficient. Read more >
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The Impact of Failure and Success Experience on Drug Development

It is unclear whether the common belief that experience benefits new product development performance is driven by decision-makers allocating more attention to success experience or more attention to failure experience. Read more >

Contact the Decision Research in Life Sciences team

University College Dublin, Belfield, Dublin 4, Ireland.
T: +353 1 716 7777 |